Posts tagged "Bayesian Statistics"

7 items found

Churn Risk Is a Conditional Rate: A Simpler Empirical Bayes Model

My old churn model measured how surprising a user’s silence was against their own history. That’s a real question with a real answer, but it isn’t churn risk: it flagged regulars who took a week off and ignored light users who’d quietly stopped. It passed every backtest for two years; a confused user in a focus group is what caught it. The replacement is the table banks use for late accounts – bin users by how long they’ve been gone and how much they normally use the product, count who came back – with the same empirical Bayes shrinkage as before, pointed at the right quantity this time.

An Empirical Bayes Approach to Churn Estimation

Update, August 2026: I no longer stand behind this approach. The model below measures how surprising a user’s silence is against their own history, and in production that turned out to flag the users least likely to leave. I’ve written up what went wrong and what replaced it in Churn Risk Is a Conditional Rate. The original post is left as written.